KACIE CASHMORE
Multimedia Design & Marketing
Somewhere on a Yacht Swimwear Collaboration
In collaboration with Somewhere on a Yacht, I developed and launched a luxury swimwear collection inspired by elevated coastal living, modern resort wear, and effortless luxury aesthetics.
I designed an original line of swimwear from concept to production-ready execution. The collection was created to align with the brand’s luxury lifestyle identity while balancing trend forecasting, functionality, and premium aesthetics.
The goal was to create a collection that felt aspirational, sophisticated, and aligned with the experience of luxury coastal travel and yacht culture.
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Creative Direction & Collection Launch
Following product development, I helped execute the launch of the swimwear line through creative direction, campaign development, and promotional marketing efforts.
My role included:
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Developing the visual identity and launch strategy for the collection
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Creative directing photoshoots and campaign imagery
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Styling and coordinating looks for each collection drop
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Designing social media advertisements and promotional graphics
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Producing branded marketing assets for e-commerce and social platforms
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Maintaining a cohesive luxury aesthetic across all campaign materials
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Additional Branding & Digital Content
In addition to the swimwear launch, I also created branded marketing materials for social media and web platforms. This included designing promotional graphics, digital content, and visual assets that maintained a cohesive luxury aesthetic while supporting brand identity and audience engagement across multiple platforms.
