KACIE CASHMORE
Multimedia Design & Marketing
Graphic Design and Marketing Manager at Toadfish
Email Campaigns
Email Marketing Strategy
Managed end-to-end email marketing campaigns focused on increasing engagement, deliverability, and revenue growth.
Responsibilities
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Built email campaigns and automated customer flows
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Created audience segmentation strategies
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Conducted A/B testing for subject lines, content, and CTAs
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Managed list hygiene, deliverability, and spam prevention
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Designed branded email creative and assets
Results
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Recovered accounts from spam/deliverability issues
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Increased inbox placement and sender reputation
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Achieved average open rates of 70%+
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Improved:
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Open Rate
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CTR
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Conversion Rate
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Revenue Per Email
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Deliverability Performance
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Reduced unsubscribe rates while increasing revenue
Platforms
Klaviyo • Omnisend • Canva • Adobe Express • Adobe Photoshop
Social Media
Social Media Management
Managed and grew brand presence across Instagram, Facebook, and TikTok through strategic content creation and lifestyle-driven marketing
Responsibilities
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Created and executed platform-specific content strategies
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Managed social media accounts with a combined audience of 244K+ followers:
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Instagram: 126K
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Facebook: 89K
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TikTok: 29K
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Stayed ahead of social trends and algorithm updates while maintaining brand identity
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Developed engaging visual and video content tailored to each platform
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Built community engagement by creating content that resonated with target audiences
Results
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Increased engagement, reach, and follower growth across all platforms
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Strengthened brand awareness through consistent lifestyle marketing and audience-focused storytelling
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Improved audience interaction by adapting content strategies to evolving platform algorithms
Follow us @toadfishoutfitters
Catalog Design
Designed and produced 60–70 page seasonal Spring and Fall product catalogs showcasing new product launches and collections for wholesale distribution.
Responsibilities
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Designed full catalog layouts and product presentations
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Created visually cohesive marketing materials aligned with brand identity
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Collaborated with wholesale teams to support nationwide retail partnerships
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Prepared print-ready files and organized product information for distribution
Impact
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Delivered professional large-scale seasonal catalogs used by wholesale representatives and retailers nationwide
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Supported product launches and retail stocking decisions through strong visual merchandising and product storytelling
Photography
Collaborated as part of the photography team to create branded visual content for product launches, social media campaigns, website assets, and seasonal catalogs.
Promos
Promotional Ad Design
Created promotional campaigns and advertisements for major sales events including Q4 holiday promotions, giveaways, seasonal launches, and brand-wide sales initiatives.
Responsibilities
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Designed digital ads and promotional graphics for email, social media, and web campaigns
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Developed creative assets aligned with seasonal marketing strategies and brand identity
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Collaborated with marketing teams to execute campaigns across multiple platforms
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Created visually engaging content optimized for audience engagement and conversions
Impact
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Supported high-performing seasonal campaigns that increased engagement, brand visibility, and sales during peak promotional periods
Packaging Design
Designed packaging for new product launches and developed exclusive branding concepts, including custom logos and visual identities for specialty product lines.
Responsibilities
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Created packaging layouts and product branding aligned with company aesthetics and marketing goals
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Designed new logos, graphics, and visual concepts for exclusive products and collections
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Prepared production-ready files for manufacturing and printing
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Communicated directly with factories and production partners to ensure packaging accuracy and quality standards
Impact
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Helped elevate product presentation and brand recognition through cohesive, market-ready packaging and visual design